You may have been thinking about having a website for your company for a while, and at Jezweb our web designer we want to help you dispel all those doubts so that you finally carry out that step that you have been postponing for so long.
The main reason why you should put your business online is that if you are not on the Internet, you do not exist. Yes, in the Digital era, staying up-to-date and having an online presence is as basic to running a business as being up-to-date with the actions of your competition.
Designing a website can be an investment that you pay off in the very short term, since the benefits of starting to position your business both online and locally will make your visibility, and therefore your sales, offset that investment.
Once it has been made clear that without an online presence you run the risk of disappearing, we are going to explain some reasons why Jezweb really believes that it is essential that you start having one for your business.
Global Scope of your Company
You may have your prestige and recognition locally, and his national mentality that led him to close its doors when its users reached the age of majority and expanded their friendships beyond the borders of their country.
That your business has a website will grow your market, which from being local can become regional, national, or even international. You don’t know when someone from France or England can end up finding your page and being interested in your products. It is a possibility that you do not opt without a website. Therefore, expanding your market will make you gain visibility, and at the same time, expand your sales possibilities.
Available 24 Hours, 365 Days a Year
Think that having a physical store means having a restricted schedule, to which your customers have to adapt. This means that you are leaving out all those clients who, due to work or schedule incompatibility, cannot visit your business. At the same time, if your business is located in a less-traveled area of the city, acquiring a greater number of purchases only with pedestrians passing by your window may be a less aggressive technique to grow sales.
With a web page, where users can consult your product catalog at any time, the characteristics of each of them, and why not, learn more about the company’s philosophy and history, will make you gain visibility.
Advertising Media at Low Cost
Having a website for your business can serve as an advertising medium, without having to undertake a high cost. The higher the visibility, the higher the sale. Think coldly, what do you pay more attention to, a promotional email or the last catalog you received in the mailbox?
Carrying out an impressive online marketing strategy can be much more economical and efficient than wallpapering your storefront with fluorescent signs that say OFFER or SUPER DISCOUNTS.
Having your website updated, along with a continuous presence in social networks, at the same time as an SEM campaign of ads on Google, can make your business gain visibility and visits, and therefore, increase your sales.
Possibility to Sell Products Online
If having a website opens the possibilities to any company, those possibilities are multiplied by one hundred in the case of stores that sell physical products. Why not expand the market and sell anywhere in the world? In addition, with the ease that your customers can purchase your products without leaving home and with just a click of the mouse.
The latest data from Google indicates that the best-selling hours on the Internet occur from Monday to Wednesday between 9 a.m. and 11 a.m. Does that correspond to your best sales hours or do they rather mean off-peak hours with little purchase rate?
Having a web page, which in addition to displaying your products allows you to buy them, can be a perfect strategy to compensate the off-peak hours of your physical store, with the peak hours of online sales.
Your Competition is Already on the Internet
Surely you know perfectly well what your competition across the street is doing to increase visits in your business, but have you searched for your competition online? Although it is a simple directory where to find your phone number if they have lost your card, not having an online presence will work against you in the medium term.
At the same time, if they are not on the Internet, how do you plan to reach new customers? According to a recent study, 36% of the population uses the Internet when they need to search for information about a new product or service, this being higher when it comes to younger generations, such as the millennial.