Joining a business fair or expo is beneficial to your business. You may already have a steady stream of customers, but it won’t hurt to win more during one of these fairs. Business expos help promote businesses of the same nature, such as construction businesses, wedding services, etc. Since participants offer the same or related products and services, it is crucial for every expo participant to stand out from the rest to win more customers than the others. If you are thinking of joining such an expo, here are tips on how your booth can catch the eye of potential clients.
Put up banners
Rollup banners are effective for fairs and expos because they are convenient and can be a temporary advertisement for your business. They also won’t cost you as much. You can carry this type of banner to the venue without any difficulty because they are light and roll up to a size convenient for carrying around.
Give away flyers
Have someone go around the venue to hand out flyers for your products and services. Make them as informative and interesting as possible, so people will want to go to your booth to check out your offers themselves.
Make use of social media and the Internet
Start promoting your business long before the trade show’s date. Make use of social media to get your business in the consciousness of your target market. Make a poll about what freebies they want to get from your booth: shirts, mugs, other novelty items, etc. If you feature your business on other sites, use it to your advantage. A small corner on your booth with the ‘as seen on’ feature will have a positive effect on those who see it; they will know that you mean business if they can see your business on prominent websites.
Give freebies away
People will flock to your booth if they know that they will get goodies from buying your products and services. Print your logo on the goodies so they will remember your business long after the trade show.
Use humour to your advantage
Nothing spells disaster more than a boring and silent booth. You will want opportunities for customers to have a conversation with you that you can use to offer your products and services. Talk about something humorous relating to your business, and your customers will surely have positive recall, and they can pass it on to others that are not in the venue.
Check your competition
Doing your research before the big event will set you up nicely. Check out what your competitors will bring to the trade show and maybe you can step up your game and compete against them to win more clients. The big dogs will surely go all out; you can too.
Expos are great exposure for businesses, especially those that are just building up a client base. You can also widen your network of suppliers and get ideas from other companies on how you can run yours effectively.