Are you looking to begin marketing your brand by investing in a trade show booth?
Before you begin brainstorming about trade show displays, there are a few things you need to know. Having a booth that is either poorly designed or fails to engage with your audience will tank your sales and prevent you from marketing your brand in the best way possible.
Do you want to avoid this? If so, don’t worry! We’ve got you covered.
In this article, we’ll discuss what you need to consider before you begin brainstorming about trade show displays. Sound good? Let’s jump in.
It is crucial to consider where the trade show is taking place. This will play a significant role in the size and shape of the booth and the materials used for the display. Depending on the location of the trade show, it is important to check the setup requirements, cost, accessibility, and parking restrictions.
Trade shows can become an expensive affair, with costs mounting due to the cost of renting space, travel costs, and of course the costs associated with a trade show display. When creating a budget for a trade show display, it is important to consider both the up-front cost of materials and the ongoing budget for shipping and display maintenance.
Start with a realistic budget, and take the time to shop around for the best deals. Don’t compromise on quality, but don’t overspend on features that may not be necessary.
Once the up-front costs are taken care of, set aside money for regular maintenance and updates to your display. Be sure to track all expenses so that you can track ROI.
Size and Space
When designing a trade show display it’s important to consider the space and size that are available to do so. The type and size of the display will be crucial to stand out without taking up too much space.
If the trade show space is limited, a back wall display or pop-up banner may be more appropriate than a large booth. If more space is available, a larger booth accompanying any display can be used to make a more eye-catching and professional appearance.
Different display and booth sizes may come with either modular or custom options depending on the requirements of the show. So it’s important to research what’s available.
There are a few important materials you should consider in designing a trade show booth. To make a professional, attractive display, you’ll want to make sure you have the right tablecloths. 8ft custom tablecloths are a great way to cover tables and add a professional look to your display.
Another essential material for trade show displays is custom banners, which are an affordable way to communicate your branding message. Additionally, you should also consider materials like fabric backdrops, stands, and shelves to display products.
Finishing touches such as brochure organizers and sign holders are also essential for tidy and organized displays. Finally, you may also choose to include branded items like lanyards and tote bags.
Are the booth materials and messages tailored to the demographics and interests of the audience? This question should be addressed.
For example, a high-end display booth meant for upscale clients would use materials that are more luxurious and feature messages that appeal to the client’s interest in prestige and exclusivity. If a booth is intended for a younger audience, the graphics, display materials, and messaging should be more modern and feature topics and interests relevant to the age group.
When deciding on a display, you must take into account the amount of power needed to power the technology, lights, and outlets. If you are using a projector or television, you must determine how much wattage it requires. If you will be using lights or other electrical devices, you must determine the total amount of power needed.
You should also make sure that there are adequate power outlets available to accommodate all your electrical equipment. Finally, make sure the power source is safe. Have the appropriate measures in place to make sure there are no safety or fire hazards.
One of the most important factors to consider when designing a trade show display is lighting. Lighting helps make your display more eye-catching and highlights certain sections. Good lighting can also help define the atmosphere of your booth and give your display a professional look.
LEDs and fluorescent light fixtures provide bright, uniform lighting that magnifies your booth’s design and its contents. You should also use lamps and spotlights to bring focus to smaller areas while creating a warm atmosphere. Lighting controls enable you to adjust the brightness and color temperature, as needed.
You can also opt for custom lighting that reflects your company’s branding and identity. Be sure to also consider safety and make sure that your lighting is properly rated and certified to meet safety standards.
Tips for Setting Up Trade Show Displays at an Event
Trade show displays can be a great way to make a lasting impression. Provide your plan and consider all the factors that go into its design. From layout and structure to materials and graphics, a well-designed display can set you apart from the competition.
So if you’re considering a trade show display, make sure to plan and you won’t be disappointed. Try these tips today to get started!
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