No matter what type of business you run, we bet you’re amazing at what you do. After all, it takes a lot of talent and hard work to get where you are today. Unfortunately, none of that matters if you don’t have any customers.
That’s why search engine optimization is so important. When done properly, SEO is the most effective way to draw customers to your business. On the other hand, a poor SEO strategy is a waste of time and money.
But don’t worry. In this guide, we’ll teach you how to choose an SEO specialist who’s perfect for your company. Read on to learn more.
Ask About Their Experience
First, only choose a specialist who has years of experience with SEO. Also, confirm that they have SEO experience within your specific industry. As an example, this post on CBD SEO demonstrates how important it is to use industry-specific SEO practices.
Call Their References
Secondly, a trustworthy SEO agency can substantiate its claims with hard evidence. Ask the firm to provide a list of references so you can research their previous work for yourself.
Ask Why You Should Choose This SEO Specialist
Here’s a great test to find out whether an SEO specialist is trustworthy: ask why they think they’re right for your company.
If they’re honest and competent, they’ll give you a clear and personally relevant answer. Otherwise, they’ll give you a generic answer full of buzzwords and vague promises.
Find Out How They Define Success
Any decent SEO specialist will do their best to help your website succeed. But then, how exactly do they measure success?
It’s imperative that you find out. Namely, make sure their definition of success is in line with your expectations.
Consider Whether They Can Achieve Your Goals
It’s just as important that you explain your expectations to your SEO specialist. You need to make sure that they’re working to achieve your specific company goals.
Next, confirm that they’re able to meet these demands. Do they have the relevant skills and experience to achieve these goals? How do they plan to do this?
Compare Price Quotes
Make sure you find out exactly how the specialist prices his or her services. Specifically, get an itemized price quote in writing. Ask them about any additional fees that could change the final price.
Get a Time Estimate as Well
Lastly, find out how long it will take before you see results. Realistically, it’ll take 3-6 months before you see any results.
So, if they promise results in a month, don’t trust them. That’s not how SEO works.
Choose an SEO Specialist With These Tips
Now that you know, follow these simple steps to choose an SEO specialist. Before you leave, make sure you print or bookmark this page so you can use it as a checklist.
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