“User data” means information CDI collects about the use of Cupcake Digital Apps that does not directly identify a User. This is non-personal data CDI collects from the User upon install of the Service. Such data is used in support of internal operations and for analytics purposes, which may require the reproduction and display of such information in an aggregated manner such that will not in any way include personal information, and only involves the type of information described below.
The Apps contain links to social networking sites, as well as an email link to contact us, and external links to external app stores to permit Users to rate or purchase additional CDI Apps. These sites are intended to be accessed by and for parents, and are located within Gated Areas accessible only in the Help section or on the main menu page of the App. Should CDI learn that a child under the age of 13 has sent User Data through one of these links, CDI will promptly delete and make no further use of such User Data.
Please note that a pixel is embedded in the Apps. A “pixel” is an electronic image that allows CDI to collect anonymous data to help us understand downloads by device. The pixel collects non-personal handset data including an identifying mechanism for your device (UDID) and phone or tablet model information. This information is utilized in support of internal operations and for analytics purposes to provide CDI with information about what Apps have been downloaded onto what types of devices, and from what links those downloads originated from. There is no personal information collected. In addition, CDI may also use other tools or third party analytical software to automatically collect and use certain non-personal data including, but not limited to UDID, device type, operating system, software and firmware. The Service may use pixel tags that collect non-personal data. If CDI uses third parties to assist CDI in analysis of the Apps, CDI requires that such third parties comply with COPPA in accordance with applicable law.
A User may choose to make personal information available to CDI by, for example: (i) completing registration for the Service, for contests and for special events; (ii) accessing the Service using a third party ID, such as social networking sites; (iii) subscribing to newsletters; (iv) subscribing to alerts; (v) using “tell a friend,” “Share,” or other similar features, if available; (vi) requesting technical support; and (vii) otherwise through the use of any CDI dedicated e-mail where personal data is required for use. As with respect to User Data described above, these features are offered in a Gated Area and on our website/s which are intended for parents, and if we are made aware that data from children under 13 is collected, CDI will promptly delete and make no further use of such personal information. If a User contacts CDI by email, CDI will use the personal information only to respond to the specific inquiry and then delete that information.
A User’s access to and use of the Service may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking service and payment providers. These are provided in Gated Areas and are to be used only by parents.
CDI may in its discretion make available links in the Apps through advertisements, on our website or otherwise enable Users to access third party products or Service. Note that CDI’s linking to those products or Service in the Apps does not constitute its sponsorship of, or affiliation with, such third parties.
Certain features of the Service that CDI may offer, such as social networking, may use third party Service to provide authentication for the Service with a social networking ID or network account are solely available within the Gated Areas. A User who uses or connects to a CDI Service or downloads a Apps by or through a third party platform, or utilizes social networking sites such as Facebook or Twitter, consents to CDI’s access to and/or collection of certain information from the third party platform profile/account (such as his or her Facebook account) or via any cookies placed on the User’s device by such third party platform as permitted by the terms of the agreement and the User’s privacy settings with the third party platform. CDI may share such information with the third party platform for its use as permitted by the terms of the agreement and the User’s privacy setting with the third party platform.
Individuals who reside in California and have provided their Personally Identifiable Information may request information regarding disclosures of this information to third parties for direct marketing purposes. Such requests should be submitted to us at the following emailing address: caprivacy@CupcakeDigital.com or in writing at our offices.
860 Broadway, 3rd Floor
New York NY 10003